7/9/2023 0 Comments Alicia keys diary versions![]() ![]() He went on to sign multiple artists to the label, including Eve, Mashonda, and Bone Thugs-n-Harmony. Dean later found a protégé in Philadelphia-based rapper Cassidy, whose success helped the launch of his own label imprint, Full Surface Records in 1999. At the age of 18, he gained recognition in the hip hop industry through his friendship and work with East Coast rapper DMX and his family's Ruff Ryders Entertainment record label. Born and raised in The Bronx, Dean began his musical career as a disc jockey (DJ). Kasseem Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American hip hop recording artist, DJ, record producer, art collector, and entrepreneur from New York City.
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